We answer the calls you miss on the tools, so the job is booked before the next bloke calls back.
Your callers get a real answer 24/7, you get the job details by text, and the quote and Xero invoice
follow from the same thread. Built by one person on the Sunshine Coast. No lock-in, ever.
24/7Every enquiry answeredUrgentFlagged to your phoneAU mobileNumber includedNo lock-inMonth to month
A minute on why I built Joe, then a real call to the demo line so you can hear how she handles a job. Captions are on, so you can watch it on the tools with the sound off.
01 / The loop
The whole journey, automated.
Every other AI receptionist stops at "captured the lead." Workbench takes it all the way through to the bank. One thread. Three steps. No copy-paste between five different tools.
1
Customer texts or calls
Joe answers in your business voice, 24/7. Captures the job details, addresses, dates and access notes. Urgent stuff pings your phone in seconds. Routine stuff she handles herself.
Reception · Live
→
2
You draft a quote in 60 seconds
Open Workbench on your phone. Type a quick brief: what, where, any extras. AI drafts the line items grounded in your pricing. Tap send. Customer gets an SMS with a link. They accept with one tap.
Quotes · Live
→
3
Invoice posts to your books
Accepted quote becomes a draft invoice in your accounting system. Customer contact synced. GST handled. You review and send from your books. When payment lands, we text you.
Xero today · MYOB & QuickBooks next
Your choice of accounting. Xero is live today, included in your subscription. MYOB and QuickBooks adapters are next. Same one-tap experience, different books. If you don't use any of those yet, Workbench still runs the first two steps perfectly.
02 / See Joe in action
Pick a scenario. See Joe handle it.
Each scenario tests a different part of the product. Tap to send the message and Joe replies in seconds.
A · ROUTINE QUOTE
Asking for a price on a standard job
"Hi, how much to unblock a kitchen drain in Buderim?"
Joe handles a routine enquiry, gives a real price range, and asks the right qualifying questions.
A real (sanitised) exchange between Joe and a customer. Saturday night,
hot water gone cold. Joe acknowledges, qualifies, books, all without you
touching the phone.
TimeSat, 9:42pmCustomerRoutine after-hours jobJoe's taskConfirm scope, set expectation, handoffTradie's roleRinging customer back next morning
04 / What's included
Everything you need to never miss a job.
01
Dedicated AU mobile number
SMS and voice on a real Australian number. Use it on cards, vehicles, your Google Business listing.
02
24/7 customer answering
Every text answered in seconds. Every call picked up. After-hours, on the tools, in the middle of a job. You get your evenings back instead of playing voicemails at 8pm.
03
Quote-or-book qualification
Joe pushes every conversation toward a quoted price or a booked on-site visit. Not just lead capture, lead progression.
04
Instant urgent alerts
Gas leaks, flooding, no power: Joe spots them and pings your phone the second she does. Voice calls try to transfer live.
05
Voice-to-SMS handoff
Phone speech recognition gets suburb names wrong. Joe acknowledges on the call, then SMSes the customer for accurate details.
06
One-tap MUTE
Want to take over a customer yourself? Text MUTE and the customer's number. Joe steps back for 24 hours.
07
Full conversation log
Every text and call logged in your own Google Sheet. Read it any time, share with your team, keep forever.
08
Hands-on setup
We onboard you ourselves. Same-day fixes when something needs adjusting. Direct line to the person who built it.
05 / Pricing
Simple pricing. No lock-in.
Workbench is $150 a month, with a quote builder, Xero invoicing, and a direct line to the founder. One price, no tiers, no lock-in. One missed hot water job pays for the month.
Workbench
$150/ month
+ $400 once-off setup · Xero invoicing included
Month-to-month — no lock-in contract
Annual option: $1,500/yr (save 2 months)
500 customer messages/month included
Dedicated AU mobile number, calls and texts
Xero invoicing integration included
Full feature access from day one, same-day setup
Direct line to the founder, not a support queue
First 30 days are on us if Joe doesn't earn her keep.
Run Workbench for a month. If Joe hasn't caught you at least one job you would have missed, tell us and you don't pay for that month. No forms, no argument. You keep every conversation log either way.
Prices in AUD. GST not yet applicable. Pricing last updated 11 September 2026.
Included: Xero integration
// Included in every account, no add-on fee
Connect your Xero account and turn accepted jobs into draft invoices with one tap. Customer contact synced, GST handled, deep link back to Xero. You review and send from Xero. Workbench doesn't auto-send. The moment a customer pays, you get a text.
Competitors charge extra for this, or don't do it at all. It is included in your $150.
Optional extras
// Add only if you need them
Zone routing
For tradies covering wide service areas
Different booking calendars for different suburbs, e.g. Maleny on Tuesdays, Mooloolaba on Wednesdays. Joe sends each customer to the right calendar based on their suburb.
$50 once-off setup · No ongoing fee
Travel-aware booking
For tradies doing 5+ jobs a day
Joe checks drive time between your existing bookings and any new request before offering slots. Stops back-to-back jobs on opposite ends of the coast.
$200 once-off setup · $25/month add-on
Quotes & Xero invoicing
Included in your subscription
Describe a job in plain English and AI drafts the line items. Text your customer a link, they accept with a tap. Accepted quotes become draft invoices in your Xero account with one click. You send from Xero. We text you when the customer pays.
Included · No add-on fee
Zone routing and travel-aware booking: most tradies don't need either. The standard plan handles travel via calendar buffers. Start there, add an extra only if your real schedule pain isn't solved by the basics. Quotes and Xero invoicing are included in the $150, nothing to add on.
06 / Who it's for
Built for solo tradies and small crews.
PlumbersElectriciansHVAC & air conLocksmithsRoofersGlaziersPest controlTilersConcretersPool techsMobile mechanicsHandymenCleanersSolar installersFencersPaintersLandscapersCarpenters
If your business lives or dies by the phone, Joe pays for herself in a single missed callout.
07 / FAQ
The straight answers.
Will my customers know it's automated?
Possibly, yes. Joe is natural and conversational, but she doesn't pretend to be human, and most customers don't care, especially when their text gets answered at 9pm on a Saturday. The alternative is no answer at all.
What if she gets an answer wrong?
Joe sticks to what's in your profile: your services, prices, hours, what you don't do. She won't invent things. If a customer asks something Joe doesn't know, she says she'll check with you and takes their details. Every conversation is logged in your Google Sheet, so you can see exactly what was said. Want to handle a customer yourself? Text MUTE and their number and Joe steps back for 24 hours. You stay in control.
What about urgent jobs?
Joe is trained to spot urgency: gas leaks, flooding, no power, electrical danger, sewer overflows, anything that can't wait. The moment she flags it, you get an SMS with the customer's number, what they said, and what she told them. On phone calls, Joe also tries to transfer the customer to you live, and only falls back to SMS if you don't pick up.
Do I need a new phone number?
Yes. Your service includes a dedicated AU mobile number, set up by us. Use it on your business cards, website, vehicle signage, Google Business listing. If you want to keep your existing number front-of-house, you can forward calls to it. Happy to walk through the options on the setup call.
What happens if I cancel?
Month-to-month, no lock-in. Cancel any time. Your conversation log stays in your Google Sheet, so you keep every customer interaction. We deactivate the number and Joe within 24 hours.
Where is this available?
Australia-wide. Workbench is based on the Sunshine Coast and supports tradies in every state and territory. Works for any AU mobile or landline.
08 / About
Sacha, founder. Sunshine Coast, QLD.
Corporate experience, without the corporate price tag.
I'm Sacha, founder of Workbench. I spent 30 years in commercial roles, mostly as a business analyst and project manager, finding where businesses leak time and money and fixing it.
Now I'm self-employed too, and I put that experience to work for people running their own show. For tradies the biggest leak is simple: the phone rings while you're on the tools, and the job goes to whoever answers first.
Joe fixes that. She answers your customer calls and texts 24/7, captures every lead, and pings you the moment something needs your attention. Workbench is a service hub for trades businesses across Australia, and Joe is the first tool. More are coming.
And when you need help, you get me, not a support queue. If something breaks, it gets fixed the same day.
No upsells. No lock-in. Just the work.
You're already paying to get the phone to ring. Make sure someone answers it.
