// Workbench Labs
Call 0485 050 078 Grab a coffee
Workbench Labs · Tech and marketing for small business

The tech and marketing team you never hired.

Your phones answered, your website and Google profile looked after, and the admin tools you keep wishing existed, built. One local operator, month to month, so you can get back to the work that pays.

Grab a 15-minute coffee → Start with Joe

Quick facts

  • Based Sunshine Coast, QLD
  • Joe $150 a month + $400 setup
  • Marketing From $1,000 a month + GST
  • Contract Month to month
  • You deal with Sacha, not an account manager
Start here · Built for tradies

Stop losing jobs to voicemail.

When you are on the tools, under a house or driving between jobs, the phone rings out and the customer rings the next tradie. Joe answers your calls and texts 24/7, takes the job details, flags anything urgent, and passes it straight to you.

Accept a quote by text and the Xero invoice is drafted for you. From customer text to paid invoice, without you touching a keyboard.

Ring Joe on 0485 067 607 How Joe works
AI receptionist · Joe

Never miss a job

$150
per month + $400 setup
  • Answers calls and texts 24/7
  • Takes the details and flags urgent jobs
  • Quotes and Xero invoices included
  • No lock-in, cancel any time
  • No job caught in 30 days, you don't pay
Marketing

More enquiries. One monthly fee.

Your website, Google profile, social and enquiries looked after, with a one-page report every month so you always know what you are paying for.

01 · Essentials

Essentials

$1,000
per month + GST

Get found, and never miss an enquiry.

  • Website hosting, updates and care
  • Google Business Profile managed, weekly posts
  • Missed-call and after-hours capture
  • Review requests to happy customers
  • Monthly one-page report
02 · Recommended start

Growth

$1,800
per month + GST

Stay in front of locals, every week.

  • Everything in Essentials, plus:
  • 12 social posts a month, Facebook and Instagram
  • 2 local search articles a month on your site
  • Monthly email to your customer list
  • Monthly 30-minute strategy call
03 · Full Service

Full Service

$2,800
per month + GST

Paid ads, run properly and reported plainly.

  • Everything in Growth, plus:
  • Google and Meta ads management
  • Landing pages built for each campaign
  • Ad spend paid by you directly, never marked up

Plus $2,000 one-off setup + GST. Month to month, billed in advance, no refunds. You own everything we build.

See the full marketing packages →

Built to order

If a job eats your week, there is probably a tool for it.

Quoting, booking, job cards, inspection records, Xero connections, admin and paperwork. I scope it with you, quote it before we start, and you own what I build.

01 · Custom apps

Apps and automation

Quoted
per job, before we start
  • Web apps, booking and quoting tools
  • Job cards and inspection records
  • Connections to Xero, Google and your CRM
  • You own the code and the accounts
02 · Online stores

Shopify tune-up

$750
+ GST, up to 50 products
  • Product titles, descriptions and SEO
  • Collections, navigation and policies
  • Shipping rules checked and cleaned up
  • A plain list of every change made
03 · Websites

New or rebuilt website

$2,000+
+ GST, quoted per site
  • Fast, mobile-first, built to bring in enquiries
  • Google profile linked and set up properly
  • Tracking so you can see where enquiries come from
  • In your name, yours to keep
Proof

Built and shipped, not just proposed.

Alongside Joe, these are live products I have built and run. Same approach I bring to client work.

Live product

TaxBench

$29 per upload

Upload your bank CSV. AI categorises every transaction, flags refunds, and produces your BAS summary and end-of-year P&L. Built for Australian small businesses and sole traders.

  • AI-powered transaction categorisation
  • BAS summary with GST calculated
  • End-of-year profit and loss breakdown
  • Smart refund detection
  • All Australian banks supported
About TaxBench → Open the app
Live product

Ganttly

$19/month

An AI project manager that writes status reports, flags risks, and keeps stakeholders updated. Autonomously. So you can focus on the work that actually matters.

  • AI-written status reports with Gantt charts
  • Trello board sync, up to 3 boards
  • Slack and stakeholder email delivery
  • Multiple tone and audience options
  • Free tier: 3 reports a month, no credit card
About Ganttly → Open the app
Live product

Spearo's Guide

Free, Pro $5/month

The international spearfishing species guide. 180 species across 14 countries with bag limits, size limits, seasonal closures and legal spear types for your region, sourced from state fisheries regulators.

  • 180 species across 31 regions
  • All seven Australian states and territories
  • Bag limits, size limits and closures
  • Speargun, sling, pole and hand spear rules
  • Catch logging on Pro
About Spearo's Guide → Open the app
Sacha, founder of Workbench Labs

Sacha, founder. Sunshine Coast, QLD.

Who you deal with

Someone who gets business, and picks up the phone.

I'm Sacha. I spent 30 years in commercial roles, mostly as a business analyst and project manager, working out where businesses leak time and money and fixing it.

Now I'm self-employed like you. I learn how you make money before I build anything, and I tell you plainly what is working and what is not.

You get me, not an account manager. One person who builds it, runs it and picks up the phone.

What people say

In their words.

“The website is fantastic. It is clear, concise, warm and welcoming. I really love the way you have included details that new people might wonder about.”
Heather D. · Website rebuild for Glasshouse Country Baptist Church
Questions

Things people ask.

Where do I start?

Grab a 15-minute coffee. I will look at what you have now and tell you what I would do first. For most tradies that is Joe, so you stop losing jobs to voicemail. For most other local businesses it is a marketing package.

What does Joe cost?

$150 a month plus a $400 once-off setup. No lock-in, Xero included, and if Joe does not catch a job in the first 30 days, you don't pay.

Do I need a marketing package to get Joe?

No. Joe works on her own. Missed-call and after-hours capture is also part of every marketing package.

How do you price custom builds?

Every build is quoted per job before we start, so you know the full cost up front. You own the code and the accounts.

Do I have to sign a long contract?

No. Joe and the marketing packages are month to month and you can cancel any time.

Do I need technical knowledge?

No. I handle the technical side and explain everything in plain English.

Where are you based?

Sunshine Coast, Queensland. Happy to meet at your place for a coffee, and I work with businesses anywhere in Australia over the phone and video.

Grab a 15-minute coffee.

I will look at what you have now and tell you plainly what I would change, whether you sign up or not.

Email Sacha → Or call 0485 050 078